Our Story

How did we become the leading College Planning Firm?

Where do we start? Let’s just go to the very beginning of our story. We have been guiding parents and students through the entire college planning process since 1993 when our Founder Ron Caruthers began his college planning firm in Vista, California. Our vision here at Ducerus is simple: provide families with a dedicated team of professional college advisors and support squad who understands every minute detail of admissions, analysis and proper planning of a wide-range of financial situations, the complicated financial aid process, and test preparation. We’re not just helping families survive the process, we’re ensuring they thrive and achieve extraordinary results.

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Our Mission

We believe that every child can be empowered to identify, pursue, and achieve the future they desire.

We guide, enlighten, and enrich the lives of our families through communication and strategic planning with the goal of providing them with peace of mind. We exceed client expectations through our passion, honesty, and reliability.

Our Vision

To provide all families with their Total College Solution.

Our Core Values

  • Knowledgeable
  • Passionate
  • Reliable
  • Honest
  • Holistic Value
  • Indispensable

What is Ducerus?

Ducerus is derived from the Latin word “ducere” which means “to lead” and “to guide.” This mirrors two things about Ducerus: we are the leader in college planning and we create the leaders of tomorrow through successful college education.


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It is our passionate belief that every child deserves a higher education. We are united as a group of highly trained advisors and educational specialists whose purpose is to guide, enlighten, and ultimately enrich the lives of families nationwide.